The way something, someone, or someplace smells is key to
the experience one may have while smelling this certain person, place, or object.
In today’s society people buy and receive fragrances for many reasons. Wither
you receive a new fragrance for your birthday, holiday, or, special occasion or
you purchase one because your significant other likes it, people associate all
types of emotions to smell . Along with that there are varieties of different
fragrances, different price points, and different places to purchase these
fragrances from. When you put on a cologne it should smell like who you are and
what you have been through. So ultimately people don’t pick a fragrance because
of the smell but rather they pick a fragrance that is a representation of
themselves. The way you smell is the best way to set a great first impression.
In today’s society fashion is all about lifestyle branding. Companies now sell
fragrances around what people do opposed to just selling scents for people to
wear. Through surveying 10 people I was able to have a slight understanding of
how people view fragrances as a part of their social lives.
While conducting my survey I found out that my results were
somewhat sporadic. However 3 out of the 10 surveyors that had 4 or less fragrances
spent $35 dollars or less on their scents.
Where those who owned 5 to 10 or 10 or more spent from $75 to $120 per
bottle on a fragrance. 8 of the 10 surveyor’s said they shop at Macy’s or
Nordstrom’s for their smell goods with 1 saying they shop at bath and body
works and the other 1 purchases their fragrances from a person selling them
outside a gas station. 8 out of the 10 said that they are attracted to the
smell of a person when first meeting them. Followed by 1 no and 1 I don’t know.
One interesting fact that I found out that is that the design of the bottle has
no influence on their purchase. 8 out of the 10 said that the design didn’t
matter when it came to choosing a fragrance. When asked how often they buy
fragrances for themselves, answers ranged from 1 every month or two to not
often at all. The people that said they didn’t buy new fragrances often owned
1-4 0r 5-10 fragrances showing that these people most likely stick to their
favorites and don’t venture out outside of them.
I had fun with this project getting out and interacting with
people. Even though this was only a small survey it gave me a snapshot into
where some consumers buy their fragrances and how much they spend on them. I
look forward to building on my surveying techniques to strengthen my marketing
skills.
