new product

A man should smell like his personality and scents trigger memory.  When you put on a cologne it should smell like who you are and what you have been through. So ultimately you shouldn’t pick a cologne because of the smell but rather pick a cologne that is a representation of yourself. For a man the way you smell is the best way to set a great first impression. Today fashion is all about lifestyle branding. We want to sell this scent around what people do opposed to just selling scents for people to wear.

I would like to sell this men’s fragrance in high end clothing stores and boutiques. Now more than ever men are caring more about their hygiene and physical appearance. These urban dwelling men want to smell good and usually wears cologne on the daily bases to establish somewhat of a signature smell. My primary target will be the generation x customers. This group age ranges from 39 to 50 and if they had kids at a young age their kids are now grown and out of the house. If he and his partner both works he might have enough income to buy what he wants. I would target the older man but I may see business from my secondary target market which will be men in the upper range of the generation y with an age group range from 21 to 38. 

This man likes to look good but doesn’t mind getting his hands dirty. They are confident, stylish and they have an innate sense of style. My cologne will feature notes of white pepper, cedar wood, suede, orange flower and violet leaf. I picked these notes because of it is masculine smells but added softer more feminine notes that women will pick up. This cologne will be the perfect combination of sweet and spicy and is elegant, desirable, and charismatic.

Im hoping to find out where do people purchase their fragrances from and how much are they willing to spend. Also those who do purchase fragrances do they view wearing a fragrance as part of their social lives. By doing this survey I will be able to understand how people purchase fragrances.

week2 EOC

The market research that I decided to analyze was the U.S. market for coffee. America is the biggest coffee consumers in the world. Coffee is readily available everywhere from gas stations, airports, hospitals, trains terminals, and high schools. As a result of that the coffee market is extremely competitive. This survey mainly focuses on packaged coffee in supermarkets, convenience stores, club stores, coffee houses, and mail orders this survey used primary and secondary research. Primary research involved on site examinations including interviews, public relations and industry analysts with coffee marketers and consultants. The secondary research entailed data gathering from business and government sources. In the report it give the current market (2008) the marketers, competitive profiles, distribution strategies, the consumer, the products, and trends and opportunities.

The book essentials of marketing research defines descriptive research as descriptions of characteristics of object, people, groups, organizations, or environments. Since this surveys main object is to describe I believe that this is descriptive research. It is simply painting a picture of the market. Who buys coffee, what kind of coffee is brought, when do they buy it, where do they like to buy it and ultimately why. I also believe that this is a cross sectional study. Cross sectional studies seem to give you a snapshot of the market.  In this form of study they observe without disrupting the subjects and then gather the characteristics of them through data. However unlike longitudinal study cross sectional does not give you cause and effect relationships.

 

 

 

 

Week 3 EOC 9 to 5

The movie 9 to 5 was filmed on the bases that women secretaries wanted to kill their bosses. They came to this conclusion after asking what fantasies these secretaries have about their bosses. The movie directors took a research approach in casting the screen for the movie which proved vital in the movies success. The movie was released at the end of 1980 and turned the controversial issue of women workplace equality into a comedic movie. The movie was so successful because they researched the market and found what people thought about and then acted those fantasies out on the big screen.

Down to the three women’s characters were even researched. Judy Bernly represents the divorced women who has little to no work skills. Violet Newstead is a widow mom who has great work ethic but keeps getting passed on promotions. Finally the sexy personal secretary Doralee Rhodes who is constantly sexually harassed by her boss and looked down upon by the other women because they think she is a mistress. 9 to 5 is a classic movie simply because of research.

I believe that the type of research that was done in this movie was casual research. It’s a cause and effect relationship to show that one event actually makes another happen. These women are constantly over looked, talked down upon, and sexually harassed they want to kill their boss. Researchers usually have a good sense of understanding the issue therefore they are able to make educated predictions on this cause and effect.

Final Fragarance Questions

1.How many bottles of perfume do you own?
1-4      5-10      10 or more

2.On a single buy, how much would you spend on a perfume

A-$35 B$49 C$75 D$90 E$120

3.Where do you like to shop for colognes or perfume?

4.Would you value perfume as a part of your social life?
Yes       No

5.Which word appeals to you the most?

6.Does scent attract you when meeting new people?       
Yes         No          I don’t know

7. What are your favorite elements

a. Vanilla b. Wood c. Leather d.Florals

8. what is your favorite perfume/cologne

9.Does bottle design influence your choice of fragrance?
Yes        No
10.How often do you buy a new fragrance?

 

 

 

 

Fragrance survey

1.       Are you male or female

2.       Age range

a.       Under 18

b.      18-24

c.       24-30

d.      31-40

e.      42-50

f.        51-60

g.       0ver 60

3.       How many different fragrances do you own

4.       What size would you prefer

a.       50ml

b.      100ml

c.       150ml

d.      200ml

5.       Does the bottle matter or attract you?
 

6.       What is the ideal amount of sprays you wear

a.       Just once

b.      2-3

c.       One in the morning and one in the afternoon

d.      More than 3

7.       How often do you use a fragrance

a.       Every day

b.      1-3 times a week

c.       During the work week

d.      For dates and special occasions only

8.       What are your favorite elements

a.       Vanilla

b.      Wood

c.       Leather

d.      Florals

 

 

EOC: What to expect from the class

As I embark on my last year of school I have been submerging myself in my work and learning a lot about who I am as a person. Regularly we are asked this question the first week of our online classes and I always answer the question the same. I always approach my classes with an open mind so that I don't lean one way or the other. I know that by doing this I will have maximized everything the class had to offer. I loved my recent marketing class so it will be interesting to dig a little deeper and research the market and see how consumers react to products. As far as marketing goes I think it is important as a fashion retail management major to at least try and understand the mind of your consumer. I’m not a marketing wizard or else I wouldn’t be here but I agree with the late Steve Jobs theory in regards to marketing. As a company you should not look at marketing as something you have to sell rather offer your consumer with information and educate them on the product. I am a stylist but I also would like to explore public relations so I believe that this class will tie into that somehow. “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover” H. Jackson Brown Jr. With that being said let’s explore and sail into endless opportunities.