new product

A man should smell like his personality and scents trigger memory.  When you put on a cologne it should smell like who you are and what you have been through. So ultimately you shouldn’t pick a cologne because of the smell but rather pick a cologne that is a representation of yourself. For a man the way you smell is the best way to set a great first impression. Today fashion is all about lifestyle branding. We want to sell this scent around what people do opposed to just selling scents for people to wear.

I would like to sell this men’s fragrance in high end clothing stores and boutiques. Now more than ever men are caring more about their hygiene and physical appearance. These urban dwelling men want to smell good and usually wears cologne on the daily bases to establish somewhat of a signature smell. My primary target will be the generation x customers. This group age ranges from 39 to 50 and if they had kids at a young age their kids are now grown and out of the house. If he and his partner both works he might have enough income to buy what he wants. I would target the older man but I may see business from my secondary target market which will be men in the upper range of the generation y with an age group range from 21 to 38. 

This man likes to look good but doesn’t mind getting his hands dirty. They are confident, stylish and they have an innate sense of style. My cologne will feature notes of white pepper, cedar wood, suede, orange flower and violet leaf. I picked these notes because of it is masculine smells but added softer more feminine notes that women will pick up. This cologne will be the perfect combination of sweet and spicy and is elegant, desirable, and charismatic.

Im hoping to find out where do people purchase their fragrances from and how much are they willing to spend. Also those who do purchase fragrances do they view wearing a fragrance as part of their social lives. By doing this survey I will be able to understand how people purchase fragrances.