The movie 9 to 5 was filmed on the bases that women secretaries
wanted to kill their bosses. They came to this conclusion after asking what
fantasies these secretaries have about their bosses. The movie directors took a
research approach in casting the screen for the movie which proved vital in the
movies success. The movie was released at the end of 1980 and turned the controversial
issue of women workplace equality into a comedic movie. The movie was so successful
because they researched the market and found what people thought about and then
acted those fantasies out on the big screen.
Down to the three women’s characters were even researched. Judy
Bernly represents the divorced women who has little to no work skills. Violet
Newstead is a widow mom who has great work ethic but keeps getting passed on
promotions. Finally the sexy personal secretary Doralee Rhodes who is constantly
sexually harassed by her boss and looked down upon by the other women because
they think she is a mistress. 9 to 5 is a classic movie simply because of
research.
I believe that the type of research that was done in this
movie was casual research. It’s a cause and effect relationship to show that
one event actually makes another happen. These women are constantly over
looked, talked down upon, and sexually harassed they want to kill their boss. Researchers
usually have a good sense of understanding the issue therefore they are able to
make educated predictions on this cause and effect.
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